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Google Ads Video Professional Assessment Exam Sample Questions (Q13-Q18):
NEW QUESTION # 13
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
- A. By analyzing historical feedback and making adjustments to bids based on performance signals.
- B. By acquiring as many clicks as possible according to the daily budget that's been set.
- C. By creating as many impressions as possible in line with the tCPM.
- D. By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Answer: D
Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.
NEW QUESTION # 14
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- A. Address the viewer's desire for food in the first five to 10 seconds of the video.
- B. Use ''Sign up to our newsletter' as the primary call to action.
- C. Explain the company's background during the first half of their video.
- D. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
Answer: A
NEW QUESTION # 15
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?
- A. By setting up a budget for the new campaign.
- B. By selecting a campaign goal.
- C. By linking Google Ads to your YouTube channel.
- D. By uploading at least one video to YouTube.
Answer: B
Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.
NEW QUESTION # 16
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?
- A. Bumper ads and CPM bidding
- B. Skippable in stream ads and CPV bidding
- C. Bumper ads and CPV bidding
- D. Skippable in stream ads and CPM bidding
Answer: B
Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.
NEW QUESTION # 17
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- B. Because consumers use online video to seek out the best deals on specific products and services.
- C. Because consumers use online video for information gathering before making a purchase.
- D. Because online video lets consumers quickly compare similar businesses at once.
Answer: C
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 18
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