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Salesforce Marketing-Cloud-Administrator exam is designed to test an individual's knowledge and skills in administering Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Administrator Exam certification is intended for professionals who are responsible for the management and administration of the Marketing Cloud platform. Marketing-Cloud-Administrator Exam covers a range of topics, including data management, email marketing, mobile messaging, social media management, and reporting and analytics.
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Salesforce Certified Marketing Cloud Administrator Exam is designed to provide individuals with the skills and knowledge needed to successfully administer and manage various marketing campaigns and automation activities on the Salesforce Marketing Cloud platform. Marketing-Cloud-Administrator Exam aims to evaluate the ability of candidates to leverage the Marketing Cloud solution to carry out efficient marketing campaigns, build email templates, create target audiences, configure automation workflows, and implement customer journeys. It is an excellent opportunity for individuals seeking to leapfrog their marketing career and stay up to date with the latest trends and technologies in marketing automation.
Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q83-Q88):
NEW QUESTION # 83
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. File Transfer Activity
- B. Decryption Activity
- C. Data Extract Activity
- D. Import Activity
Answer: A
Explanation:
The File Transfer Activity can be used to decrypt a file on the SFTP server using a PGP key. This activity prepares the file for importing into Marketing Cloud. The other activities do not have the option to decrypt a file.
NEW QUESTION # 84
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- B. Make sure the team has a date stamp to avoid duplication
- C. Make sure the files are placed in the correct subfolder within the SFTP
- D. Use the exact file name used for the trigger in the Import File Activity
Answer: A
Explanation:
The error in the File Drop Automation is due to the filename pattern not matching exactly because of additional seconds and milliseconds in the filename. To resolve this issue:
* Modify the Import File activity to use the %%FILENAME_FROM_TRIGGER%% personalization string. This ensures that the Import File activity dynamically accepts the filename exactly as it is uploaded to the SFTP location.
* Update the filename pattern in the automation setup to avoid hardcoding the date format and instead rely on the filename that triggered the automation.
* By using %%FILENAME_FROM_TRIGGER%%, the automation becomes flexible and will correctly handle any file name that matches the initial pattern triggering the automation, regardless of additional timestamp details.
NEW QUESTION # 85
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Entry Source attributes are available in Journey Settings.
- B. Filter Contacts are enabled to refine the audience.
- C. Journey Data is used for the Decision Split.
- D. Contract Data is used for the Decision Split.
Answer: C
Explanation:
In Salesforce Marketing Cloud's Journey Builder, ensuring that "Journey Data" is utilized for decision splits is crucial for accurately directing subscribers through the journey based on real-time interactions or behaviors captured at the point of entry. Journey Data references attributes from the Entry Source, allowing for dynamic pathing based on data specific to each subscriber's interaction within the journey itself, thus enabling personalized and relevant experiences based on up-to-date information.
Reference: https://help.salesforce.com/
NEW QUESTION # 86
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The option to convert a qualified Lead to a Contact.
- B. Flexibility to wait based on duration or a specific time.
- C. Native execution of a Server-side JavaScript activity.
- D. The ability to send an email to a Salesforce audience.
Answer: A
NEW QUESTION # 87
Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
- A. Create Support Case
- B. Help and Training
- C. Failed Sends
- D. System Status
Answer: C,D
Explanation:
Explanation
To troubleshoot the issue with their sends, NTO can use the following links in Setup Home:
* Failed Sends3. This page shows the details of any sends that failed to complete due to errors or issues with the send definition or data extension3.
* System Status4. This page shows the current status and performance of Marketing Cloud and its features, such as Email Studio, Journey Builder, and Automation Studio4. The other options are not relevant for troubleshooting send issues because:
* Create Support Case5. This link allows NTO to create a case with Salesforce Support for any technical issues or questions they have with Marketing Cloud. However, this is not a direct way to troubleshoot their own send issues.
* Help and Training. This link allows NTO to access various resources and guides for learning and using Marketing Cloud. However, this is not a specific way to troubleshoot their own send issues.
NEW QUESTION # 88
......
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